Archive for July, 2014

Could Usable Mobile Web Be the New $300 Million Button?

28 Jul

The $300M button serves as a keystone of the value of User Experience (UX) in web design. For those less familiar, this case study reflects how a simple change – in this case, adding a “Check out as guest” option to an e-checkout process – can result in a huge impact to the bottom line. Simply put, not forcing someone to register in order to check out solved a major usability hurdle and user obstacle which resulted in a $300 million increase in revenue in a single year. (more…)

Please pardon the appearance

26 Jul

Apologize for the appearance of this blog – I was forced to update through CPanel because it had been so long and that meant I couldn’t back up my old CSS changes. So I’m starting from scratch, and will hopefully have fixed the elements which are broken.